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10 tips for better texts



We write every day. However, it is important to write your texts well. Have you ever tried to read a legal text? The following is a guide to what you should look for when creating a good and entertaining text - whether you are writing an email or drafting texts for your website.

Who is your target audience?

If you don't know who you're writing for, how will you know what information your target audience needs?


  • Who should read your texts?
  • Which Information is needed by your target group?
  • What is expected of you?
  • What would you expect if you were your customer?

What do you want to achieve with your text?

A proverb says:
Many say so much that you can't even hear what they are trying to say.

If we have worked through the first point, then the next question is: What do we want to say to our target group? Consider who you trust more or are more likely to listen to in your personal life:

  1. Someone who tells a lot without point and comma
  2. Someone who may only give one answer - but who says exactly what will help you further
Conversations are spoken texts and words. Therefore, we can use these requirements well when writing texts. Be aware of what demands you have on your conversation partners and incorporate this information into your texts.

Structure content


Before writing without structure, collect your bullet points. Once you have collected all the subsections, think about a Structure

Personally, I often use index cards and a pinboard for this, as I can change the order relatively easily here. In addition, I can view the bullet points individually and change the order. Alternatively, I use a whiteboard or pieces of paper, which I distribute on a table and sort accordingly.

Awaken curiosity!

What do you prefer to watch? A boring documentary or a film that is exciting? Think about how you would like to see a Build suspense or can arouse emotions.

Tonality & Values

For you texts, make sure that you stay authentic. Use your language! When you write, you also reveal something about yourself. The more you stay with yourself, the more authentic your text will be perceived. Also pay attention to the following points:

  • Stay clear and concise in your language
  • Communicate facts and the truth
  • Also pay attention to the speed of the information - readers must not be overwhelmed

Form sections!

Step by Step

Take advantage of the possibility to edit long texts and information visually separate! Readers can take a short break from comprehensive topics and then move on to the next section. This ensures that your content is better absorbed and understood. 

It's like eating cake - if you put the whole piece in your mouth, you can choke more easily than someone who eats piece by piece.

For technical topics, make sure that your readers can understand the individual topics. If you use technical terms, they should be explained at the beginning so that your readers can understand subsequent information.

Use simple language!

A proverb says:
Professional idiot beats customers to death!

Many people try to back up their professional expertise with technical terms. Between professionals, that's still fine - but as soon as your target audience is a little less technical, it can be too much technical jargon negative have an effect. In the worst case, the reader drops out. After all, people prefer to talk about cell phones or smartphones instead of mobile telecommunications terminals.

Use simple and understandable language

Help your readers!

Hand on heart

Let's put our hands on our hearts:
Do you read every text word for word from beginning to end?

Not every text is read word for word. Often, the content is skimmed over and when interesting areas appear, your eyes make


This effect is very important when you create content for mobile devices (e.g. websites) or for social media. For Facebook, Instagram, etc., we also talk about the "stop". Therefore, you should always consider how you can help even the "lazy users".

Use graphics, images or videos


A picture is worth a thousand words - yes or no?

Pictures can make good text more vivid and pleasant to read - but they can't replace speech either. Just cover your ears and try to perceive your surroundings. Pictures, graphics or even videos support your information and make you more dynamic!

Tell a story

Everyone likes to hear stories. Let's take your last vacation trip, for example. How would you tell about it?

  1. Through pure facts (e.g. we drove off with our vehicle at KM x. After 132.2 km we stopped for 5 minutes. After KM 432 we reached the city x or y - the driving time was 4 hours 26 minutes and 13 seconds).
  2. Through an eventful account of your trip with additions of your feelings (e.g., it was hot in the car because the air conditioning was out, etc.)?

Captivate your target group!

Start your journey for your better texts now!


Want to embark on your personal development journey and create better text? Then here are some tips for your next steps:

  • also change your Viewpoint and read your texts several times
  • Is the Language clear, simple and descriptive?
  • Your your item clear?
  • Do you have short and easy to understand texts or convoluted, complicated sentences?
  • Can you make one or two points extraordinary design?
  • Look for interesting figures of speech!

We wish you every success!