Blog & News from the SEO and Online Marketing World
Find out what is currently changing. We also publish topics here that deal with individual areas of online marketing or search engine optimization.
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Customer reviews are a blessing on the one hand - but also a curse on the other.
Many websites use Google Fonts - however, there are also important points under the GDPR which must be complied with. Learn more
On 8/18/2022, Google published that a new Helpful Content update is currently rolling out. Learn more now
Social SEO is the term used to describe all measures that involve building search engine effective recommendations via social media - learn more!
A lot has changed in the field of online marketing in recent years. What is the difference between SEO and SEA?
On 28.05.2022, a new information requirement for ratings or reviews on websites display. Learn more now!
We write every day. However, it is important to write your texts well. We give you 10 tips for better texts!
Why should you keep revising and optimizing your content?
Social media is becoming more and more important - what do you have to pay attention to? What points should you consider?
According to Google, artificial intelligence will fundamentally change our access to information, which will also have a major impact on Google's most important product:
Does gendering affect search engine optimization? And if so, what impact does gendering have on SEO?
May personal data be transmitted by fax? Since May 2021, there has been a new assessment here.
Many people are talking about digitalization - the marketing sector is also becoming more and more digital. The new options and offers also make the market very opaque.
We want to give you valuable information below on how to find, monitor and optimize your appropriate keywords.
Google's Local Pack is a local listing that appears in individual Google products. It is also referred to as "Map Pack" or "Snack Pack
When you create texts or content, the focus should always be on the benefit for your users. We have put together 10 questions that should help you to question the content you create.
E-A-T means Expertise, Authority and Trustworthiness. Loosely translated, EAT means the amount of expertise, authority and trustworthiness. This is used at Google to
Digital marketing refers to measures taken by companies to build a brand, generate leads, conversations, increase sales, attract new potential customers, etc. The digital marketing activities are also referred to as digital marketing.
Google has announced the launch of a new core update. It is the 3rd core update in 2020.
The development on the web is continuously progressing. New technologies, formats and opportunities are creating change. 2021 will be a very important year for many industries
What does search engine optimization cost? Which billing models make sense? What about success-based payment? Which price is justified?
Do you have a website or want to start a website and wonder what you can do to make sure your website is found?
From now on we can also help you in the area of legal security & warning protection
According to SEO Southwest, Google will introduce an additional label for My Business listings as part of the Google Guarantee qualification process.
The EU-US Privacy Shield (also EU-US Privacy Shield) is an informal agreement in the field of data protection law that was concluded between the European Union and the United States from 2015 to 2016.