Page Speed - the loading time of your website

Page Speed - is the loading time important?

The topic of pagespeed is discussed again and again. There are very different opinions on the subject of when a website is fast or slow.

Basically, you should determine for yourself what you prefer:

  • a slow page that takes forever for each page transition
  • a page which is fluid in structure
Page Speed

Google study on the subject of page speed

When websites load too slowly, modern users tend to quickly take a different path. Google has published a study on this with the Mobile Marketing Association (MMA). For this, they examined the loading speeds of the 250 most visited German mobile websites.

Result of the study

Only 5 % of websites in Germany load mobile within one second. Google itself recommends that websites should load and be usable within 1 second.

Google Webmaster Hangout

What does a good page speed change?

A fast and fluid website is fun - and a website that is fun is used more often and more intensively than other websites.

This has a positive influence on the user behavior, which in turn has a positive effect on the rating of your own website. If, for example, you lose 5 % of your users because your website is too slow, then this means in the Reverse for Google:

The user is not satisfied with the retrieved search result - so we rather push this result to the back and take another website to the front. Say, it can have a very negative effect on your ranking!

E-commerce giant Amazon calculated back in 2012 that a load time longer than 100 milliseconds reduces sales by about 1%. Amazon.com's daily revenue is approximately $67 million. This corresponds to lost sales of $670,000 per day, or $244.5 million per year (to the Amazon study).

Consider for yourself if you want to voluntarily lose 1 % of your revenue - often your page speed can be improved with simple steps for the most part.

What affects my page speed?

Reasons for slow page speed can be very individual. Common reasons are:

  • Too large images - small images are smaller files and therefore faster
  • Incorrect compression of the images or wrong format
  • slow databases (especially for CMS systems)
  • slow server response timen (often with very cheap web hosting packages)
  • Use of Java Script and lack of optimization
  • redundant source code
  • at many CSS files
  • missing compressions
  • too many server requests

 

Here you would have to analyze your website. However, you can do this yourself via the Google Page Speed Tool Check your website.

Summary

It's important to keep an eye on your PageSpeed because the saying goes:

Not always the big ones do the business - rather the fast ones, instead of the slow ones....

We will be happy to help you!