Onpage optimization - measures to improve your website

Onpage optimization - what is it exactly?

Onpage optimization means all measures that can be taken locally on the current website. Basically, everyone can work on the improvement of their own website. We want to show you below some components, what should be considered fundamentally.

Onpage optimization

Titles and headings

Titles and headings help search engines and users to understand content. In addition, this can give a reference to the keyword. Therefore, you should pay attention to a clean structure.

Title tag

The title of a web page is displayed directly in the search results. Keywords are ideally usually at the beginning.


<h1> is the headline of a web page. It should contain the core message of the web page. It should be noted that the length should not be defined excessively large, because the user also sees this first on his display. When the user views the web page on mobile, he decides after it is displayed whether to scroll further or go back to the search result. Therefore, it should be short and appealing.

h2 h3 etc.

These are further headings in the course of the text, which give the text a structure. Here you should keep in mind to maintain a logical structure.

Images & Image Files

A picture says more than 1000 words. Through an image, we can sometimes very complex relationships visually understandable. However, there are factors that you should consider here, so that search engines are untersützt in the evaluation:

  • File name should contain the content of the image
  • Do not use too large image files so that the loading time is not too large
  • The alt tag and title tag can describe the content and be chosen to match the image so that screenless devices or screen readers can process the content accordingly

Furthermore, in addition to the "normal search result", images can also contain other Visitors via Google image search entice.

Pictures instead of words

Url structure and url names

Url structure and url names

Basically, a proper naming of files can help Google & Co to rank your content accordingly finer and better.

Just try what seems more interesting or competent for yourself:



Content is king

Content is the most important thing on your site. However, there are points that you should consider here as well:

  • comprehensive presentation & information of the User must be in the foreground stand
  • Texts should attractively formatted and readable its
  • Short, concise sentences are more readable than complex nested sentences
  • Google also takes into account your linguistics
  • Your content must match the search intent

Be careful not to fall prey to the "professional idiot beats customers to death" mistake.

Contend is King

Conclusion - Always consider the overall context

Anyone who offers a website should always be aware that the information can be accessed at any time. However, this must also have a Added value for users have - no matter which provider and which target group.

Content is king

Search engines are technical devices. They can create many links - but they can only evaluate the data they receive. In addition, the target group must also understand the information I want. Therefore, you should try to see the world from the user's eyes and always ask yourself, what would I want as a user? What information would help me as a user and is this information also findable and understandable.

We will gladly help you with your onpage optimization