CheiRank - definition and application

Definition and general

The CheiRank is a very complicated algorithm, which is used to evaluate pages. CheiRank indicates the communicativeness of a document in an on-page analysis. A high value of CheiRank on a document of the analyzed domain indicates that it is "communicative", since it has more outbound links. Conversely, a low value indicates that the page is less communicative, since it has few outbound links.

Basically, pages with a high CheiRank than HubPages. Hub pages are pages that receive a lot of link juice through internal links. This is passed on to other pages accordingly. They are in principle Nodes of the website (often e.g. home page, about us, imprint, privacy policy or other important pages).

If backlinks are generated from other trusted sources, make sure that they point to pages with a high CheiRank.


What is the CheiRank used for?

In the field of search engine optimization, Cheirank values are used for the analysis and evaluation of a link structure. Here, attention should be paid to a healthy ratio in order to achieve good results. The CheiRank reflects the importance of the respective page in the context of the onpage analysis. The values can be between "-" and 100. 100 means that the page is a very important HubPage. You can also find information on the topic of link structure in the Blog post from Searchmetrics by Malte Landwehr.

Can I calculate or measure the CheiRank?

Calculating CheiRank by hand is very extensive and complex. It makes more sense to use suitable tools like for example Searchmetrics, Xovi, or Audisto etc. These tools can calculate the respective data based on the crawl data.


The link structure of a website is important for the success of a website. It must be designed sensibly - however, the right ratio must also be found.

We will be happy to help you optimize your website.