Domain popularity is an important indicator in the field of SEO. It indicates how strongly a website is linked.

Alternative names:

  • Domainpop
  • Domain Popularity
  • Domain popularity

Basically, the key figure says little about the quality of the referring - i.e. linking - pages. In principle, however, quality takes precedence over quantity - i.e. today the following applies: It is better to have one high-quality link instead of many low-quality links.

Popularity

How is the domain pop determined?

We can compare the investigation with reality - you think about which restaurant you go to. 10 friends recommend you the new Italian restaurant - 25 friends recommend you the restaurant next to it. If I now transfer this to a website, the first one would have a domain popularity of 10 - the alternative 25.

However, only the recommenders are taken into account - i.e. the domains. How many links they provide is irrelevant. In addition to the individual domains, other key figures are determined and evaluated:

  • IP addresses
  • Class C networks (i.e. address ranges & network sizes)
  • Domainspops of the referring domains

By combining this metric and linking it to other metrics, a great deal can be said about the quality of a link structure.

Why was the domain popularity determined?

At the beginning of the age of search engines, people thought about how to determine an importance of an Internet presence. Here the idea was born that an incoming link can be considered as a kind of recommendation. Therefore, it became important to get as many referring links as possible.

In a relatively short time, however, the problem quickly became apparent:

  • massive spam measures were used by many admins, so that the domainpop was artificially influenced upwards
  • In conjunction with the right anchor texts, a search engine could be influenced by the result relatively quickly
  • Especially through the use of blogs or forums vast amounts of links were generated

Therefore, further ways were sought to also evaluate the quality of the links. With the introduction of PageRank, a metric was found that also takes the quality into account accordingly.

Difference Domain Popularity / Domain Authority

Today, domain popularity is only one of many metrics used to assess the quality of a website. It refers to the different domains that link to a website.

Domain authority is a key figure that indicates the relevance of a domain to a particular subject area or industry.

Does it make sense to increase the domain pop?

Domain popularity can be increased very easily. You place links from as many different link sources as possible on a domain.

However, this can be very dangerous, because a too high number of backlinks with the same or very similar anchor text can also be interpreted by Google as spam. This would possibly lead to a corresponding "downgrading". The same applies to purchased links.

Is domain popularity the most important metric?

No - it is one of the key figures that should be considered. It can indicate whether improvements are possible in this area. It is also possible to find problems that may exist here (e.g. manual measures from Google).

You should keep an eye on them, because a fast, rapid and increasing number of incoming links can also be a manual attack, so you run the risk of being classified as a spammer.