Local SEO Agency Nuremberg / Schwabach / Fürth

We make sure that you are also found in your surroundings

For regional companies or stationary stores it is important to be known and seen in their region. These measures, which refer to the optimization of results for regional search queries, are called local SEO.

As Local SEO Agency in the Nuremberg / Fuerth / Erlangen area want to give you an overview of why local search engine optimization plays a role in your strategy and for whom it is very interesting.

We will be happy to help you in the local search results to become better visible. We offer you the best results as a full-service local SEO agency. 

What is local search engine optimization / local search / local SEO?

There is no fixed definition. In principle, local search is defined as all searches denotes, which has a regional reference have. These can be:

  • Products
  • Names
  • Services

It is important to know that some keywords are automatically assigned regionally. Let's take the example of pizzeria - here a regional reference to the searcher is automatically created.

The regional search engine optimization or local SEO takes into account these factors, so that these possibilities and opportunities are used optimally and leads to an increase in the visibility of local results.

Is local optimization of the website important?

A study by Goolge in 20015 on local search behavior came to the following conclusion:

  • 90% of consumers use search enginesso that they can find service providers or product suppliers in the vicinity
  • Evaluationn want to be read by customers in advance
  • Mobile Users prefer local search results
  • Business addresses, directions or opening hours are often requested
  • The target group, which uses the regional search, stands in the transactional decision process (in other words - they are ready to buy)

Google uses the location of the searcher to generate the search results. Therefore, this type of search engine optimization is particularly interesting for stationary stores / tradesmen / doctors / clinics.

Who should do local search engine optimization?

Local SEO - why currently particularly important?

Basically local SEO interesting for every provider, who wants to be better positioned and found regionally. Some examples are:

  • Car repair shops
  • Doctors
  • Baker
  • Hairdressers
  • Restaurants
  • Gas stations
  • Tax consultant
  • Lawyers
  • Hotels
  • Supermarkets
  • Ice cream parlors
  • Stores
  • Service provider
  • Craftsman
  • etc.

Local SEO is im always interesting when local businesses want to achieve higher visibility.

Which ranking factors influence the local search results?

Local Listing

Own website

All relevant information of your own website including appropriate markup

Local Citations / Directories & Business Directories

Local Citations are entries in other directories and online business directories (e.g. Yellow Pages, etc.).

What are Google's criteria?

Google mentions the following points, which influence the corresponding ranking on Google Maps or for local search:

  • Relevance for the user
  • Distance from the user or the location
  • Awareness of the company

These are the official points. However, industry experts believe that there are still the following factors:

  • Up-to-dateness and maintenance of the own profile
  • incoming links
  • Onpage optimization
  • Reputation of the provider
  • Social Media Signals (Social Signals)
  • User signals

In principle, these are the most important ranking factors.

Check your listings in the directories free of charge:

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Why is it important to have consistent enterprise data?

Search engines obtain data from a wide variety of sources. If a company or a provider has different contact data or information on different sources, a certain distrust arises. You can compare this with real life - if a person always tells you different things about the same subject, would you trust that person?

Therefore, it is important to pay attention to consistent data of your company on the Internet. Here are following data important:

  • Name
  • Address (ensure uniform spelling)
  • Telephone number (also pay attention to uniform spelling)

Make sure that you are on all channels the same data also your presentation in the social networks or your social media channels should be taken into account:

  • Facebook
  • Twitter
  • Xing
  • etc.

Only if these data match, different ways of looking at things can be avoided. In addition, a search engine can clearly and easily assign the corresponding data.

How can my website be optimized for local search?

The own website can be optimized very well for the regional reference. Different building blocks are necessary for this.

Keywords

Through a corresponding keyword analysis, it is possible to find out which are frequently searched for with a regional reference. Here, it must be taken into account that there may be different names for a product or service depending on the region (especially in the case of chain stores). Pay attention to the title tags and your meta descriptions

Content optimization

According to the keywords, the corresponding content can be created or adapted. Here it is important that the appropriate data for users are available. Your customer should be the focus of your website.

Use of structured data

Marking up structured data according to Schema.org can help make data easier for search engines to understand. In addition, Google offers a Markup tool which helps with this.

Mobile optimization

A large proportion of local search queries are made via mobile devices. Therefore, the website should also be optimized for this. In particular, the presentation, usability and loading time are important.

You can use the Google Testing Tool check how your page currently stands.

Use Google my Business

Google my Business is a free business profile in the Google universe. It is provided by Google free of charge. You can compare it with the Yellow Pages.
Google my Business

Google my Business

Google my Business - free business profile Google my Business is a free business profile in the Google universe. It is provided free of charge to users by Google.

Also think about Apple Maps

Think about Apple users, too.

Bing Places for Businees

Like Google, Bing also has its own business directory. Here, too, an entry can be created free of charge.

What else can be done?

Use of directories & yellow pages

To increase the relevance of the company, entries can still be made in online directories. However, only relevant yellow pages or directories should be chosen. There are also paid tools for this (e.g. uberall, yext).

Backlinks

Backlinks play a role in search engine optimization - when optimizing local search results, it is important to generate regional links. Good and high-quality links belong to the Local SEO basics.

Reviews

Customer testimonials are important. They show that a company is active. Therefore, it is important that reviews are added regularly - if no reviews are made at all, this could be interpreted as a sign that your company is no longer active.

Another tip for your SEO

Even if you maintain all accounts such as your Facebook page, your Google account or My Business account, etc. very well - do not forget your on-page optimization. Because what use are many visitors due to your SEO measures if they bounce on the target page again because neither content, nor speed, etc. meet the requirements of the users?

The better your overall impression, the more potential customers you will reach. Take yourself as a starting point - which company would be more appealing to you - one about which you receive little and only different information or a company that is transparent to you? The most important ranking factors are based on the requirements, which we also have in reality for other people.

What can be done in addition to local SEO?

The analysis of your initial situation is fundamental. Likewise the analysis of your competitors. Subsequently, we create together with you a tailored strategy

We know the guidelines and tricks on how to maximize your potential

The data of the local directory entries (= citations) are easily detectable by search engines. Your master data (name, address, phone number) must be correct and consistent so that customers can easily find you.If there are deviations here, this can cost visibility.

The local onpage optimization is the basis for increasing the loose relevance.

Directory listings (citations) are often very time-consuming. We can do the work for you.

Especially in the local SEO area, local links are important. Clever content can help you strengthen your relevance accordingly.

Positive reputations are very important marketing tools. They create trust - negative ones, on the other hand, are more of a deterrent. It is therefore important to keep an eye on them.

How quickly do I notice the success?

There is no blanket statement here. It always depends on what the initial situation is. In the most common cases, after 3 to 6 months a first tendency to recognize.

However, to judge the success, you should consider 12 to 18 months. Short-term changes are always possible (negative and positive), especially due to the COVID-19 changes. Currently, search engines change the guidelines very often - they are currently learning a lot and very quickly.

If you are promised immediate success, you should refrain from the offer.

Summary on the topic of Local SEO / local search engine optimization

In our eyes, there is actually rarely a reason to neglect local SEO work (actually only if you are active supraregionally or purely only offer a service / goods without any regional reference). Otherwise, it is now the case that a lot of potential traffic to a website is generated via regional ads or listings.

Local SEO is an effective and efficient form of online marketing, which has a local reference and thus an added value for the user. It is one of the most important SEO measures when generating potential customers.

What advantages do we offer you?

Individual approach

There is no "one concept" with us - rather, the solution must be based on Tailored to your needs its

years of experience in digital marketing

We have been serving many clients for over 15 years in the field of digital marketing

fast and effective

Especially in this day and age, you have to Fast and flexible can act - that's why our structure is exactly like this

short and lean communication

With us you have One contact personwho is there for you for any question.

Price worth

We are worth our price. But we also say openly when we think the cost/benefit is not there.

Flexibility

We are there for our customers and are guided by their requirements. Often also on Saturday or Sunday.

You have questions or want more information?

We are at your disposal.