Online marketing / web marketing

Use the new possibilities of online marketing sensibly

What is online marketing?

Basically, online marketing is a generic term for all advertising measures of marketing on the Internet. These can be very diverse.

Alternative designations are:

  • Internet advertising
  • Online advertising
  • Online Marketing
  • Web marketing
Online marketing / web marketing in Nuremberg / Schwabach

Online marketing often has a shadowy existence compared to classic marketing and is only associated with "placing ads on the web". However, the tasks and significance have changed considerably in recent years. Meanwhile, it includes several sub-areas, which deal with the study of potential customers, customizing products, logos, service portfolio, etc..

What are the forms?

There is a wide range of different options. However, we would like to give you a rough overview. Online marketing is roughly divided into the following subareas:

Own website

One of the best known areas of online marketing is one's own website. Here, the design, structure and content of the website is considered. A subarea here is the SEO activity.

Local search engine optimization

Regional companies or stationary retail stores often have a regional connection.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is targeted search engine advertising (SEA). This is always to be seen in connection with search engine optimization (SEO), which the costs for the respective measures are often determined in connection with certain key figures.

Display advertising

This refers to advertising that places images or audio material on other people's homepages. This form of advertising can be compared to newspaper ads or commercials.

Email marketing

Email marketing is the sending of emails. The most common and best-known form is the sending of newsletters. However, every inquiry that comes from prospects or customers is also a form of e-mail marketing.

Content Marketing

Content marketing is the production and creation of texts, images or other information material, which have the acquisition of new customers or customer loyalty as a goal. This includes a variety of different media such as:

  • Blogs
  • Forums
  • News
  • Videos
  • Whitepapers
  • Images & Graphics
  • Advisor
  • etc.

Affiliate marketing

In the case of affiliate marketing, the information/service is distributed via a large number of different partners. In most cases, payment is made per success (i.e. per lead, click or sale).

Influencer Marketing

In influencer marketing, a person (the so-called influencer) promotes a product, a service or a company. This person reaches a specific target group. In this form, the trustworthiness and reputation of the influencer is used specifically.

Social Media Marketing

This involves the targeted dissemination of information on social media platforms through visual posts. If the company's own website is taken into account and integrated in this constellation, this is known as social media optimization (SMO).

Frequently used social media platforms:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • XING
  • Google Places
  • Google My Business
  • Snapchat

Which method is the best?

For successful online marketing, the strategy and the individual measures must be individually coordinated.

Like a puzzle, the individual building blocks have to be put together for you.

services

Summary

Online marketing can be very different. Not every measure fits - rather, the right building blocks must be chosen for successful web marketing.

We are happy to help you with our 20 years of experience

What advantages do we offer you?

Individual approach

There is no "one concept" with us - rather, the solution must be based on Tailored to your needs its

years of experience in digital marketing

We have been serving many clients for over 15 years in the field of digital marketing

fast and effective

Especially in this day and age, you have to Fast and flexible can act - that's why our structure is exactly like this

short and lean communication

With us you have One contact personwho is there for you for any question.

Price worth

We are worth our price. But we also say openly when we think the cost/benefit is not there.

Flexibility

We are there for our customers and are guided by their requirements. Often also on Saturday or Sunday.

You have questions or want more information?

We are at your disposal.