One thing in advance - you can use the tracked functions in Searchmetrics Research Cloud with any domain. You can check your own website - but also any other (for example your competitor, etc.).

Backlinks are a big part of offline search engine optimization.

By the number and quality of referring websites to your website, search engines can rank your quality and reliability.

Basically:

The more good and reliable links point to your website, the higher the probability that your website contains valuable information and that you also have a corresponding expertise. On the other hand, many bad links can also be an indication that you contain low quality information or are a spammer.

Therefore, it is very important for your search engine optimization to keep an eye on them and possibly generate more high-quality links to your site.

With the help of Searchmetrics Research Cloud you can monitor and analyze backlinks.

On the overview page you will find information about your link structure:

Page Strength (SPS)

Calculated from the quantity and quality of links - the higher the value, the better

Referring Domains

Which domains link to you?

Links in the last 30 days

What new links have been added in the last 30 days?

Backlinks total

How many links were found to you?

Top regions

From which country do the links originate? For example, if you are a German provider and have many links from conspicuous countries, this may indicate SPAM

Top link types

What kind of links are pointing to you? 

This rough overview helps to get a first impression of your link structure.

If extreme values are found, this may indicate SPAM and should be looked at more closely.

New and lost backlinks
New and lost backlinks

New and lost backlinks

Here you can see very well the course of the development of the left.

If a negative trend can be seen, as in the example, research into the causes must be carried out. The reasons can be very diverse (e.g. a provider has changed his website, due to a Google update many pages are no longer in the search results, etc.).

Link texts / Anchor texts

In this overview you can see which link texts you are linked to the most.

In addition, you can see which images or alt texts you are linked to.

From this, one can conclude whether the referring link texts also fit the desired keywords or whether rather negative consequences are to be expected here.

An example

You are a medical specialist practice, but you are linked here with pizza service. Due to the deviating subject areas, the trust of a search engine in this link will not necessarily increase.

Link texts
Link texts
Status codes backlinks
Status codes backlinks

Status codes - overview

Here you can see if all links are intact.

If there are values in the 301, 302, 404 or 500 status messages here, they should be checked and improved accordingly.

It is neither nice for search engines nor for users to use this link in case of a corresponding error message - the visitor experience is negatively influenced. This also affects the benefit from a link accordingly.

Linked pages

Here the pages are listed, which are linked to.

You can see how many links point to your respective page from how many different domains.

Linked pages
Linked pages
Referring domains
Referring domains

Referring Domains

Find out which domains are linking to you.

You will also see the respective domain ranking, so that you can easily and simply recognize good and high-quality domains.

Backlinks details

In the details you will find a detailed listing for each of your pages.

A filter function is available accordingly, so that specific searches can be made (e.g. by country, IP address, link text, target url, etc.).

Backlinks details
Backlinks details

Summary

With the Searchmetrics Research Cloud and the Backlinks module you have in principle all the information you need for your offpage optimization. This allows you to easily and specifically analyze your own website or those of your competitors.